Richemont (New Venture) Senior Creative Operations & Production Manager / Sept ‘23 - Present
Currently working with the Richemont Group to develop a new luxury marketplace that showcases “the best craftsmanship from around the world”
Working closely with the Marketing Team and CEO to develop brand pillars and strategy, and subsequently the brands visual identity
Managing the development of all creative deliverables including shoots, logo and brand icons, physical brand material and pop ups/ events, as well as all things operational - team process and structure, department finances, freelance and perm hires, contracts, software implementation, etc.
Working cross functionally to develop product content upload processes including copy (product descriptions and details - word count, naming conventions) and imagery (photography and retouch guidelines, platform image requirements) within the back-end, as well as the approval process for all uploaded content
Managing Senior Leadership expectations vs ‘Start Up’ budgets and resource
Previous Experience
Stella McCartney Senior Creative Producer / Jan ‘23 - Present
Responsible for the production of all content creation including, but not limited to, fashion shows (livestream, backstage content, runway imagery), all major campaign shoots and events from briefing to final delivery.
Identify any efficiency and process changes that can be improved in existing workflows to manage or redistribute resources where needed, and communicate any late delivery or major issues to other Departments, working together to resolve.
Manage relationships with all licensing partners (Adidas x Stella McCartney - aSMC, Kidswear, Lingerie & Swim, Beauty, Eyewear), representing Stella McCartney from an in-house production perspective.
Managing all department costs and insuring all projects stay within an allocated budget.
PANGAIA Head of Creative Production / Jul-Dec ‘22
Oversee End-To-End Creative Production, from briefings to final delivery on major Campaigns including Photoshoots, Events and Retail Assets/ Content, & Special Projects, planning for short and long term creative requirements, and adapting to business needs.
Responsible for forecasting and managing annual budgets and spend for the Creative Department. Liaise closely with Finance and Head of Brand and Content to ensure the team are working as cost efficiently and strategically as possible.
Identify any efficiency and process changes that can be improved in existing workflows to manage or redistribute resources where needed, and communicate any late delivery or major issues to other Department Heads, working together to resolve.
Manage any new workflow introduced to the creative services department and communicate effectively across all teams so they are clear on their remit and deadlines.
Responsible for reviewing and driving performance of the Production and Creative teams, supporting their growth and development, as well as meeting business KPI’s.
Contribute to Creative headcount management/ resource planning and support with HR issues, as well as managing all temp bookings and contracts via HR.
Liaise with in-house legal team on all usage, licenses, brand trademark and agreements and ensure the department is working in accordance with these, managing copyright and legal issues and ensuring safety of assets.
PANGAIA Creative Production Manager / Jan-Jul ‘22
Oversaw end-to-end production of all creative campaigns
Built and developed the production team
Developed and implemented more efficient processes
Built talent relationships
PANGAIA Creative Producer / Aug ‘20- Dec ‘21
Developed the brand vision for each channel with the Creative Director
Created shoot schedules for both Ecom and Creative, and was responsible for all areas of production
Oversaw and managed the annual Creative budget
Mulberry Shoot Producer / Mar- Apr ‘20
Implemented production processes within creative team (shoot calendar, budget tracking, timelines, schedules)
Oversaw artist and location research for upcoming shoots based on creative briefing
Managed end-to-end production of creative still life shoots for both video and stills
Treatwell Creative Producer / Oct ‘19- Feb ‘20
Managed the schedules and workload of a team of Motion Graphics designers in London, and Graphic Designers in Amsterdam, ensuring all deadlines were met
Produced and directed still and moving social assets, casting and shooting internally to ensure inclusivity and diversity, whilst adhering to brand guidelines
Managed the pre and post production of all larger campaign shoots, including OOH campaigns
I Heart Studios Senior Account Manager & Producer / Oct ‘18- Oct ‘19
Client and relationship management (50+)
Creative and Ecom Production
On set management of all team members and shoot schedule
Farfetch Junior Creative Producer / Jan- Oct ‘18
Managed end-to-end production of weekly and seasonal Editorial shoots (global) and all bookings
Arranged and held model castings and meetings with photographers, stylists, set designers and artists
Managed the annual Creative budget
Mediated between artist agencies and Farfetch's legal team to ensure all contracts are compliant with company standard
Sahara London Ecom Shoot Producer / Jan- Dec ‘17
Maintained all E-Commerce shoot schedules and booking calendars
Created shoot and image upload schedule/ organised product deliveries to ensure online product launches coincided with stores
Liaised with retouchers and studio staff to maintain a standard of quality throughout the site- lighting tests, coherent background colours, etc.
AllSaints Creative Production Intern / Oct- Nov ‘16
Assisted on seasonal campaigns and lookbooks
Managed model castings, transport and accommodation, and all general admin. bookings
Managed onset budgets and company expenses
Assisted in styling preparation and model fittings prior to each shoot